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Keynote: Lori-Ann Martell

The Business Case for Direct Care

Watch Time: 19:41
A lightbulb went off for Lori-Ann Martell when she first heard about Direct Care at an MGMA conference in San Francisco. She rushed back to her large family practice in Naples, Florida and immediately began building a business case for the transition. Two years later, Lori-Ann will share the details of models she used to build consensus amongst her senior partners and prove Direct Care is a viable alternative for her community.