33% of surgeries are medically unnecessary. No-one is more aware of this than Dutch Rojas , founder and CEO of Sano Surgery. Several years ago he started to look into this and other trends across his network in an effort increase the value his business provides to consumers and employers. Hear his war stories as he grappled with this foundational issue, ultimately finding a true partner in the DPC networks around his community. Their deep relationships with patients allowed them to provide excellent advice that steered them away from unnecessarily invasive procedures. Dutch will talk about these and other innovations he's been pioneering at Sano, in a demonstration of the change that is sweeping across the entire healthcare system.