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Keynote: Tom Kippola
Crossing the Direct Care Chasm
Watch Time: 30:36
Tom Kippola, co-founder of the Chasm Group and author of the bestselling book The Gorilla Game, shares the famous Crossing The Chasm framework in the context of the Direct Care movement. Tom provides several tips for educating both physicians and consumers about Direct Care and challenges us all to think about the healthcare experience from multiple perspectives.