7:00 AM
Registration, Breakfast, & Networking
Get here early so you can meet other attendees, have a coffee, and get ready for a fantastic day.
8:00 AM
MC Welcome
8:15 AM
How Healthcare Stole the American Dream
Dave Chase, nationally renowned speaker and founder of the Health Rosetta Institute, will discuss how healthcare stole the American dream and outline a plan to take it back! Dave will draw from themes and learnings featured in his upcoming movie “The Big Heist,” which he describes as “The Big Short” for health care. Chase previously founded Microsoft’s health platform business that now generates more than $2B annually, and his last startup was acquired by WebMD.
Dave Chase, Health Rosetta
Keynote Hall
8:45 AM
Our Vision for Accelerating Direct Care
The Hint CEO will kick off the Summit by outlining the day’s theme, sharing the Hint origin story and overarching vision, and unveiling exciting new product and partnership announcements.
Zak Holdsworth, Hint Health
Keynote Hall
9:15 AM
Crossing the Direct Care Chasm
Chasm Group co-founder, healthcare investor, and author of best-selling book The Gorilla Game will share his extensive experience in marketing and business strategy. In this talk, Tom will show us how the famous Chasm Group principles for shifting technology markets from early adopters to mainstream consumers can be applied equally well to Direct Care. Tom will apply insights from the bestselling marketing book, Crossing the Chasm, to shed light on how we can collectively accelerate the Direct Care movement as a whole.
Tom Kippola, Chasm Group
Keynote Hall
9:45 AM
How to Create New Markets

The founders of Silicon Valley advisory firm Play Bigger studied legendary category-creating companies and revealed a groundbreaking discipline called category design. By practicing category design, companies and movements can create new demand where none existed—conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the technology industry, it applies equally well to every category of consumer product, including Direct Care.

Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Play Bigger co-founder Dave Peterson is going to talk about how to create a new market from the ground up.

Dave Peterson, Play Bigger
Keynote Hall
10:15 AM
Grab a coffee from the onsite barista or go visit the Hint Connect pavilion.
10:30 AM
Fireside Chat

Dave, Tom and Dave will discuss specific applications of consumer marketing techniques to Direct Care.

Dave ChaseTom Kippola, Dave Peterson - Zak Holdsworth (M)

Keynote Hall
11:00 AM
From The Trenches
Erika Bliss, CEO of one of the first enterprise scale Direct Care businesses, will share insights from her journey and discuss the systemic challenges we must breakthrough to accelerate Direct Care into the mainstream.
Dr Erika Bliss, CEO Qliance
Keynote Hall
11:15 AM
Building a Consumer Centric Healthcare Service
Today's health care services are usually designed around the needs of the payer. Parsley Health founder Robin Berzin talks about how to build a consumer centric healthcare service that is truly designed around the patient, and how this creates fundamental paradigm shifts in clinical care, technology, brand, and operations.
Dr. Robin Berzin, CEO & Founder Parsley Health
Keynote Hall
11:30 AM
Breakout Sessions, Workshops, & Showcases

Workshop: The Health Rosetta and Direct Care
Dave Chase - Business Lounge

Breakout Session: Strategies for Consumer Marketing in Direct Care

Dr. Robin Berzin - Reading Room

Breakout Session: Accelerating Direct Care through Community

Dr. Robin Dickinson, Dr. Lisa DavidsonIdeation Room

Direct Care Tech Showcases Hint Connect Pavilion

12:00 PM
Lunch Discussions
Sill buzzing from all the great morning content? Grab lunch and explore the space with someone interesting and continue the conversation.
1:00 PM
Profiling A Physician Led Movement
Unlike most attempts at healthcare reform, Direct Care is truly physician driven. In this talk, Dr. Lisa Davidson will take us on a journey through the origins of this grassroots movement.
Dr. Lisa Davidson, Insight Primary Care
Keynote Hall
1:10 PM
A Direct Care Retrospective
In life and business, it is always easy to look in hindsight and come up with a list of failings or shortfalls. It is not, however, always easy to open up and share these learnings. In his talk, Dr. Ken Rictor shares his retrospective on where he failed, the lessons learned, and strategies he would have adopted earlier in the conversion of his insurance based practice to Direct Care on the way to building what is today is a successful business.
Dr. Ken Rictor, Founder Scotland Family Medicine
Keynote Hall
1:20 PM
How to Start Your Own Direct Care Micro Practice
SparkMD founder Dr. Julie Gunther shares her experience throwing caution to the wind and rapidly building a highly successful community Direct Care practice, in no time flat.
Dr. Julie Gunther, Founder SparkMD
Keynote Hall
1:30 PM
Conversation: Accelerating Direct Care with Providers

Building on the prior talks, this group will discuss tactics for educating and attracting new physicians into the Direct Care movement. These veterans will also share their experiences, lessons learned, and biggest regrets on the road to success.

Dr. Julie Gunther, Dr. Lisa Davidson, Dr. Ken Rictor - Dr. Rob Lamberts

Keynote Hall
2:15 PM
Grab a coffee, explore the space, or visit the Hint Connect Pavilion to see the partner ecosystem in action. 
2:30 PM
Tech Insights: Direct Care by the Numbers

The founding CEOs of key Hint Connect technology partners share insights based on data unique to their platform, and their vision for how they plan to accelerate Direct Care.

Kyna Fong, CEO Elation | Ray Bradford, CEO Spruce | John Moore, CEO Twine 

Keynote Hall
3:00 PM
Story: From Hybrid to Network
Dr. Flanagan will discuss Nextera Healthcare’s playbook on how they’ve taken a well-established fee-for-service practice and turned it into a hybrid practice that includes a rapidly growing DPC network of affiliate physicians.
Dr. Clint Flanagan, Founder & CEO Nextera Healthcare
Keynote Hall
3:15 PM
Conversation: Cracking the Employer Code

With a unique blend of perspectives to tackle the challenge of selling to employers, Direct Care veterans will be joined by successful network operators and their benefits professional counterparts to discuss strategies for how to crack the employer code.

Jon Hernandez, John Collier, Drew KallestadClint Flanagan - Andy Neary (M)

Keynote Hall
4:00 PM
Take a break and start moving upstairs for the final section of the days events.
4:15 PM
Direct Care Policies in the Trump Era
So we won the HSA debate... now what? Executive director of the Direct Primary Care coalition Jay Keese will talk about Direct Care Policies in the Trump Era and next steps in continuing to establish a strong political foundation for the movement going forward.
Jay Keese, Executive Director Direct Primary Care Coalition
Grand Hallway
4:30 PM
The Future Legal and Regulatory Landscape of Direct Care
Dr. Phil Eskew, a Direct Primary Care family physician and attorney will talk about the future legal and regulatory landscape for Direct Care.
Dr. Phil Eskew, Proactive MD
Grand Hallway
4:45 PM
Breakout Sessions

Breakout Session: Pushing past common employer hurdles
John Collier - Business Lounge

Breakout Session: Ushering in the next generation of providers
Dr. Julie Gunther, Dr. Rob Lamberts - Keynote Hall

Breakout Session: Strategies for shaping the political landscape
Jay Keese - Reading Room

12:00 PM
Closing Remarks
Mike Lubin, Hint Health
Grand Hallway
5:45 PM
Cocktail Reception